Welcome To The ‘Pussification’ Of America
That’s right; feminine folx aren’t going away. But misogyny has overstayed its welcome.
Several years ago, one of the largest American retail stores, Target, made a concerted effort to radically change the way they marketed some of their products. In a 2015 news release, Target Corporation announced they were ditching gender labels in some of their departments. They noted how guests had raised important questions, specifically, about some of the signage in Target that indicated product suggestions based on gender.
“In some cases, like apparel,” the statement read, “where there are fit and sizing differences, it makes sense. In others, it may not… in some departments like Toys, Home or Entertainment, suggesting products by gender is unnecessary.”
How were they going to accomplish this? Simple. They’d do away with gender suggestions on signs in some departments. After all, those things seemed to be antiquated relics in a society that was evolving and growing ever upwards in its quest to embrace a more non-binary construct of gender.
I remember the Target “gender desegregation” movement well; I was totally on board with it. As the mom of 3: a boy, a girl, and my youngest, who was a 9-year-old, self-described “gender creative boy” at the time…
