Something I've written on in the past.
Misogyny operates a lot like systemic racism. Most people don't think they overtly "hate" women on any level. Most would deny such a notion. But they do hate anything feminine ascribed to a man - whether they realize it or not. Because femininity is deeply coded in our brains, through messages/images/stories we've been fed our entire lives, as: "weaker," "less than," "more delicate," "not strong," etc. Even though many people would outwardly disagree - they'd say "that's not true; I don't think of femininity that way," they still uphold these societal "norms" by failing to challenge them every time they happen.