Ah, gotcha. Sorry I misunderstood, and thank you for clarifying. I see what you’re saying and yes, definitely, people wanted change. The problem is, I don’t think the majority of everyday Americans knew exactly what kind of change they wanted, which complicates the process of trying to make an informed decision. And unfortunately, Donald Trump swooped in, “Professor Harold Hill” style, and seized a moment in time when the American public was really vulnerable.

I wrote my thoughts on all of that in a separate piece (linked below), about how I believe the 2016 election was never even remotely about politics, and how many of Trump’s voters were motivated by a subconscious fear of being “left behind” as the country evolves, embraces diversity, and celebrates things that used to be seen as social stigmas. I was also trying to undestand why Donald Trump’s brand of “change” worked for so many.

Ultimately it seemed his entire campaign, down to his “Make America Great Again,” slogan spoke to the senses. Of course, it spoke to some rose-tinted past that never existed — some fabricated, indiscriminate era in American history that nobody can seem to identify by name. But he managed somehow (likely by luck and sheer accident), to bottle up and sell nostalgia, one of the most powerful emotions. People were either bewitched, repulsed, or didn’t give a damn. No doubt it changed politics, at least short term. It has certainly shaped and set the bar for discourse over the past few years, and though I generally welcome change, I don’t think Trump’s brand of change is in any way “great.”

Trump Sold America on Bottled Nostalgia, Not ‘Politics’

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Seen in HuffPost, Scary Mommy, etc; heard @ NPR, SiriusXM, TIFO podcast & more. Gender dismantling trailblazer. Political news junkie. TikTok aficionado. Mom.

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